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KONE 2013 | CORPOR ATE RESPONSIBILIT Y REPORT
MATERIALIT Y ANALYSIS
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Corporate responsibility focus areas
In 2013, we carried out a materiality analysis
to continue our work in defining the most
important corporate responsibility topics.
An online questionnaire was sent to over 200
respondents, including customers, investors
and analysts, industry associations, end users,
suppliers, employees, media representatives
and KONE’s Executive Board.
The response rate was 44% resulting in 94
responses. The results were analyzed and
grouped in a workshop including participants
from different corporate responsibility areas in
KONE and from the Executive Board.
The results are presented in the matrix below,
and the most important aspects are covered
in this report. A summary of these topics is
illustrated on the next page.
Significance of economic, environmental and social impacts
Inlfuence on stakeholder assessment and decisions
Materiality matrix
Read more
about our reporting scope on p. 46.
End user safety
Quality
Competent
and committed
management and
staff
Occupational
health and
safety
Customer
satisfaction
Employee satisfcation
Environmental
impact of our
products, services
and operations
Impacting
megatrends
Innovations
Ethical business
practices
Economic
performance
Accessibility
Non-discrimination
Diversity and equal opportunity
Training and education
Material and water use
Environmentally efficient
technologies
Research and development